The grossly dominant brand of confectionary here is Hershey’s, of course. They’re really not that big on milk chocolate here at all – Hershey’s is not. It’s the same chocolate you get in M&Ms (which, yes, are available here, but they’re pretty expensive).
While it works well in M&Ms, because it’s slightly richer, when you get a whole plain block of it, it gets a bit too much. I mean, it’s still nice enough, but not in any substantial quantities.
Of course, that’s probably a good thing, in my case. :)