Its original wording, “better is the enemy of good”, more clearly reflects its defeatist mentality that presumes things can’t be much, if any, better than they are now – always implied as the aforementioned ‘good’.  It’s often taken to its extreme – unintentionally ironically – as part of perfect solution fallacies – that it must be impossible to achieve perfection, so why even try?

It can be very difficult to rebut because in practice it’s somewhat subjective & contextual, and thus judged in the context of the dominant culture – which in tech, currently, is pervasively biased towards doing things.  Not necessarily the right things – just things.  Move fast and break things.

Further challenging the defence is that it’s often considered ‘above my pay grade’ to think about the bigger picture.  Especially down where the rubber meets the road and people have deadlines and quotas and (believe they) are judged solely by the volume of work they complete.  In that environment, targeting someone with that aphorism is labelling them as being disruptive, slowing things down, and not having their priorities in order.  A would-be tall poppy.  A Troublemaker™.

In short, it puts the target on the defensive for an indefensible position – and makes it personal, no less.  It is, in a way, a nuclear option – the conversation abruptly ends with no actual conclusion, and no problems actually addressed.

It is in fact a clever ruse, and while usually used well-meaningly rather than viciously & tactically, either way it’s usually used unfairly, inappropriately, and worst of all, incorrectly.

Amongst its many flaws, in practice if not in logic, I believe its worst is that it conflates the path of least resistance with the right path.

Building a better horse.

It is a pervasive practice within business to look at where you are now and where you can go from there.  This is called incremental planning.  An instrument & exemplar of this mentality is SWOT analysis.  In a nutshell:  what have I got going for me, what’s going against me, and how can I work with that against my immediate environment?

It is supposed to be applied tactically.  When misused as a strategy, it does so predicated on the belief that by incrementally improving along the path of least resistance – i.e. opportunistically – one will inevitably triumph above all others.

That is the kind of thinking which leads to building a better horse, rather than realising you can build a car instead.

It is applying the process of finding your local maximum, in ignorance to finding bigger maxima.  It is short-sighted and tunnel-visioned and preys on our lizard brain’s desire for constant gratification and reassurance that we’re making forward progress.

In a competitive environment it is guaranteed fatal, because sooner or later one of your competitors will find a bigger maximum.  Or worse, someone from outside your market entirely, not so constrained in their thinking, will come in and set up shop on the slopes of a much bigger maximum to begin with.  Ever heard of an ‘iPhone’?

Of course, not all tech environments actually have competition.  If you’re working on a company-internal product, yours is usually the only one within your company.  You have a captive market with zero competition.  So unfortunately, you’re free to produce bad products indefinitely, at least insofar as they’re not so bad that they bring down the whole company.  And for as long as you can convince your bosses that you’re working really hard and it’s a really hard problem and look at how big these closed bug numbers are.

Thankfully, there are other motivations – than market dominance or conservation – for building better things.  Some people have an innate desire to do so.

Where are you going?

The incremental planning approach leaves it to a higher power to determine if you’re even heading in the right direction.  It is by definition short-sighted, putting emphasis on speed and not direction.  It is dangerously optimistic.

If you don’t know where you’re going, you might not get there.

Yogi Berra

Incremental development is not the problem.  It is not at odds with vision & leadership.  It is just all too often confused with, and entangled with, incremental planning.

You cannot know where you should be going if you don’t know what the possibilities are, and specifically what the best possibilities are.  Once you’ve identified them, only then can you investigate how to get to them – and thus in what direction you need to move.

Thus why the first step in any kind of development – technical, business, or otherwise – must be to identify where you want to be, irrespective of where you are currently.  That in itself is a complicated task – full of whats and whys – but given that, then you figure out how you might get there.  With that map and route in hand, then you act on that, and only then do you turn your focus to speed – to execution.

And this is where “Perfect is the enemy of good” actually comes in, in its correct usage.  What you identify as the highest place to be might be very difficult to reach from where you are now.  Perhaps there is a different place that’s nearly as high, but much easier to get to.  That might offer the best return on investment, and thus be the best solution.  Especially if it gets you closer to the highest place as well – what you cannot do today, you might be able to do tomorrow.

You must, in effect, put the car before the horse.  If you do not currently possess the means to build a car, find a way of building better horses that gets you closer to building a car, so you at least have a chance of building cars in the future.

[Mechanical Horse patent image used under CC BY 2.0 license from Patents Wall Art on Flickr – available as real wall art through their Etsy store.]